Your website is going to be the first brush and direct representation of your business offerings to any potential client. It is, then, of paramount importance that your website has the right blend of ‘relevant’—to rank in searches–and ‘compelling’–a seamless & tasteful design, one that doesn’t throw the potential client off. Simply put, it is not possible to get found if your website isn’t dynamic enough to draw site-wide engagement and conversions.
And it’s not just the prettiness of things; your website needs a heady mix of the right content—for instance, regular updates of blogs & videos, where you can converse and draw audience with your unique legal insights—and feature-rich, i.e., incorporation of all the right features and optimisation for different devices, which in turn can be the difference between a decent website and a highly rank-able and engaging one.
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